About Us.

Morgan Kelley, Jan's son, has been involved with the shop since he was a young boy, and recently has become a full-time figure in the Southern Vermont health-food scene. He aspires to continue the long-standing family business into the future. 


 Jan-Ellen Kelley has been a fixture in New Morning Natural foods for over 30 years, and the shop has been under her proud ownership for the last 20. Through the last three decades she has lovingly served her community with knowledge and compassion towards a healthy lifestyle. Both Jan and Morgan are extremely knowledgable in matters of food, supplements, herbs, cooking, and healthy living.